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Inspire.

“Identity is cause; 
brand is effect.”

Larry Ackerman

Inspire, Create, Deliver, Promote. 

AT DLP has four key mission words. “Inspire” “Create” “Deliver” “Promote”. 


This story about Lady Gaga was a very suitable first article on Medium for AT DLP.  


Inspired from the past, created, delivered, promoted and the rest is real history to inspire another generation. 
Stefani Joanne Angelina Germanotta withdrew from college when she was 19. She lived in the cheapest apartment she could find and ate the cheapest food she could buy. Her music originally was piano with RnB vocals, but never caught on. 
Frustrated with her lack of success, Stefani dyed her hair blonde and changed her name to Lady Gaga, inspired by the Queen’s song “Radio Gaga”. She also began changing her style and experimenting with electropop. 
 
Lady Gaga finally caught her break when a record executive at Interscope Records received her electropop music and signed her immediately. 
Thus, do adapt if it takes to make it. You may need to change appearance, change your way, or change your style, but keep making and pursuing your dreams. 

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